3月5日，郎酒股份总司理汪博炜受邀出席第45届天下告白大会中国品牌盛典。在盛典现场，汪博炜总司理以中英双语的形态，围绕中国「郎」字故事、郎酒的传承与改进、信守与变革、青花郎「7+20」的本事价值，向海表里品牌代表、众人学者进行关切共享，更诚挚但愿郎酒当作中国白酒品牌代表，能与威士忌、白兰地等其它烈酒品类，一同服务全天下蹂躏者好意思好生计。

“神秘顾客” 得喜欢购物爱“挑刺儿”

汪博炜的「郎故事」，将中国传统文化代表之一的白酒，以流利的双语抒发展当今国外舞台，不仅将中国的「经典、传统」与天下的「前锋、当代」无缝接轨，更展现了新一代郎酒东谈主面向异日，走向天下的时间缓慢与自信。

以下为演讲全文（选录）：

尊敬的诸君客东谈主，女士们，先生们：

当作郎酒的总司理，今天我非常运道能与华为、飞鹤、恒源祥等繁密优秀中国品牌统共来到槟城，见证天下告白节的盛典，见证品牌的力量。

Dear Ladies and Gentlemen，Good evening. As the CEO of LANG JIU， it is my honor today to join HUAWEI， FEIHE， HENGYUANXIANG and many other great Chinese brands here， at Penang， in attending this inspiring award ceremony， witnessing the power of brands.

郎酒是一个中国白酒品牌。「郎」字在中中文化中，具有非常好意思好的寓意。「郎」字等于「男东谈主」，「好男东谈主」。母亲亲切地叫她的女儿「儿郎」，「郎」；细君亲切地名称她的丈夫「郎君」，是「郎」；男东谈主走上宦途，为官造福一方庶民，官拜「侍郎」「中郎将」，也曾「郎」。是以「郎」是一个千里淀中中文化的好意思好品牌。咱们这一代东谈主有激烈的时间包袱与管事，去把「郎」这个品牌越作念越好，面向异日，走向天下。

LANG JIU is a Chinese liquor brand. The character「郎」in Chinese culture carries a very positive connotation. 「郎」is equivalent to「man」， a 「good man」. A mother or a wife will call her son or husband 「LANG」 as a term of endearment. When ordinary men rise through the ranks to become officers or governors， we will call them 「LANG」 as a term of respect. The character 「LANG」has countless good meanings that it is our company’s responsibility and mission to make our brand 「LANG」 an embodiment of these good meanings. We will work hard to build up our 「LANG」， so it will be ready to face the challenges of the future， in a global market.

白酒是一个传统得不可再传统的产业。咱们郎酒这家企业，却一直在传承中守正改进。咱们传承的是千年工艺，是工匠精神，是本事的价值。同期，咱们把握改进。咱们领先用天下的眼神来看待白酒，以面向异日的精神来指引管事，咱们要让传统的中国白酒走向当代化，愈加前锋，最终走向天下。

Baijiu is a very traditional industry. Our company， LANG， has always been upholding traditions while innovating. We inherited traditional craftsmanship， the spirits of artisans， and the value of time. At the same time， we continuously innovate. We take on a global perspective and guide our works with a forward-looking approach. We aim to modernize traditional Chinese Baijiu， making it more fashionable and ultimately taking it to the world.

具体来说，郑州房地产第三方神秘客暗访一座郎酒庄园是郎酒东谈主最大的改进。郎酒，建造起了天下上第一座白酒酒庄，亦然天下上惟逐个座「大而好意思」的白酒酒庄。这座庄园占地10普通公里。那边充满了白酒艺术，建筑艺术、文体艺术、陶瓷艺术以高出它跨界的艺术，这些艺术和郎酒的品牌故事牢牢交汇在统共。这便是郎酒的匠心始创——郎酒庄园。

Langjiu Estate is the greatest innovation of our people. Langjiu has established the world's first baijiu estate， and it is also the only 「grand and beautiful」liquor estate in the world. Langjiu estate covers an area of 10 square kilometers. It is filled with art of liquor， art of architecture， art of literature， art of ceramic， etc.， all interwoven with the brand story of LANG. Langjiu Estate is without a doubt the manifestation of our innovation.

今晚，咱们诸君嘉宾品鉴的是郎酒旗舰家具——青花郎。它是7年的主体基酒，和20年的陈大哥酒经心勾调而成。本事的价值尽在这杯酒中。提到白酒，在座的诸君好多王人会联念念到进口时罕见凸起的香气。而咱们青花郎，酒体具有丰富的头绪，更多特色在中后段，后味十分甘醇，试吃罕见悠长。这是专有的郎酒滋味。

Tonight， the flagship product we all will be tasting is LANG JIU’s Qing Hua Lang. It is made with a base liquor aged for 7 years and blended with 20-year aged liquor. The value of time is contained in every glass we taste. People often think of Chinese Baijiu as having a particularly fragrant aroma up front， with the aroma very prominent in the beginning. Our Qing Hua Lang， on the other hand， stands out with flavor hitting towards mid-late stage， leaving a lingering mellow yet fragrant aftertaste. You can taste the richness and complexity of the liquor， with its smooth long finish. This is the unique flavor of LANG.

今天授奖（注：指45届天下告白大会中国品牌盛典）的主题是「中国品牌 传递正能量 让天下更好意思好」。在槟城，咱们看到中国和马来西亚越来越每每的经济文化雷同行径。在这些雷同行径中，白酒便是聚合物。不管是矜重的商务雷同，也曾民间的文化雷同，咱们王人需要通过白酒送去一份礼节，一份尊重，一份祝愿。随同一带一齐的进度，中国和全亚洲，全天下王人会有更多的雷同，更深的聚合。咱们但愿郎酒未必随同更多的跨区域，跨国度，跨民族间的雷同，为他们送去祝愿。咱们但愿郎酒未必融入全天下更多蹂躏者的好意思好生计。咱们但愿郎酒，当作白酒品类的一员，未必加入威士忌、白兰地的繁密品牌，统共面向异日，走向天下。

The theme of today's awards ceremony is 「Chinese Brands Transmit Positive Energy to Make the World a Better Place. 」 In Penang， increasingly frequent economic and cultural exchanges are taking place between China and Malaysia. Baijiu serves as a connector in these exchanges. Whether it is formal business exchanges or informal cultural exchanges， we need baijiu to convey etiquette， respect， and blessings. With the progress of the Belt and Road Initiative， countries all over the world will experience more exchanges and deeper connections with each other. We hope that LANG JIU can be part of this cross-regional， cross-national， and cross-ethnic exchanges and enjoyed by consumers worldwide. We hope that LANG JIU， a brand of the baijiu category， can join the ranks of whisky and brandy brands in embarking on a global journey.

我念念，这些便是郎酒当作一个中国品牌，能让天下更好意思好而传递的极少点正能量。

I believe these are the bits of positive energy that LANG， as a Chinese brand， transmits to make the world a better place.

谢谢！

Thank you.神秘顾客技术